CREATE
CONTENT PRODUCTION
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media digital and beyond.
We begin from taking our client’s brief and develop the creative ideas, and make sure production is feasible and efficient for both parties - both within budget and within timeline.
Pre-Production
We produce the idea with our creative team according to the final result of pre-production, when we take the concepts and bring them to moving pictures.
Production
Our editors take the raw footage and develop the final video according to the pre-production concept and add the final touches to be published for our client’s needs.
Post-Production
Middlemen is an American social media agency with expertise in TikTok marketing. We help brands to reach new audiences, capture attention, grow accounts, and drive conversions.
WHY TIKTOK
42%
of U.S. TikTok users make over $100K a year
90%
of TikTok user visit the app more than 1x daily
1.5B+
TikTok installs worldwide
2.3B+
largest in-app consumer spent
50%
of user said TikTok assist them in purchase decision making
150M+
monthly active TikTok users in the U.S.
38%
of TikTok users are fine with ads
2.3x
more brand engagement
18-24
largest age group on TikTok
45.8 min
daily engagement duration
CREATE
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BOOST
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CONVERT
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SERVICES
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BOOST
INFLUENCER MARKETING
Influencer marketing with a difference. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
-
Building a testing roadmap for your TikTok campaign;
-
Choosing the best-fit TikTok creators to work with;
-
Crafting a strategy based on your specific goals;
-
Executing the entire TikTok campaign from start to finish, including quality control;
-
Sharing real-time performance metrics with your team;
-
Optimizing and building upon your success to develop a long-term strategy for your TikTok influencer marketing channel.
SERVICES
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
CREATE
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
CREATE
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
CREATE
Add paragraph text. Click “Edit Text” to update the font, size and more. To change and reuse text themes, go to Site Styles.
CONVERT
PAID SOCIAL MEDIA ADVERTISING
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
TikTok offers a versatile array of advertising formats to cater to different marketing objectives:
-
In-Feed Video: Appearing on the user’s ‘For You Page,’ these ads blend seamlessly into the native news feed.
-
TopView ads: Notable for their effectiveness in capturing attention right when the app is opened.
-
Branded Hashtag Challenge: A unique format encouraging user-generated content around a brand-specific hashtag, fostering high engagement and brand awareness.
-
Branded Effects ads: Customizable stickers, filters, and effects that offer interactive brand experiences.
-
Spark ads: A format that allows boosting organic content within the TikTok Ads Manager, similar to post boosting on other platforms.
-
Pangle ads: These are ads run through TikTok’s manager but appear on third-party apps, offering a wider reach.
TikTok is a space to laugh & be inspired
Not only do TikTok users want to see funny content, but creative and relaxing content ranks highly too. Users are using TikTok as a way to be inspired, but also as a way to relax. Cooking, pottery, makeup tutorials, and DIY videos are just a handful of examples of creative content that can be found on the platform.
That’s not to say brands have to choose one or the other. Businesses can tick both boxes by being bold and surprising, and at the same time silly and unpolished – as users clearly see the TikTok as a safe space to be goofy and impulsive.
CONTENT PRODUCTION
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media digital and beyond.
We begin from taking our client’s brief and develop the creative ideas, and make sure production is feasible and efficient for both parties - both within budget and within timeline.
Pre-Production
We produce the idea with our creative team according to the final result of pre-production, when we take the concepts and bring them to moving pictures.
Production
Our editors take the raw footage and develop the final video according to the pre-production concept and add the final touches to be published for our client’s needs.
Post-Production
INFLUENCER MARKETING
Influencer marketing with a difference. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
-
Building a testing roadmap for your TikTok campaign;
-
Choosing the best-fit TikTok creators to work with;
-
Crafting a strategy based on your specific goals;
-
Executing the entire TikTok campaign from start to finish, including quality control;
-
Sharing real-time performance metrics with your team;
-
Optimizing and building upon your success to develop a long-term strategy for your TikTok influencer marketing channel.
-
PAID SOCIAL MEDIA ADVERTISING
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
TikTok offers a versatile array of advertising formats to cater to different marketing objectives:
-
In-Feed Video: Appearing on the user’s ‘For You Page,’ these ads blend seamlessly into the native news feed.
-
TopView ads: Notable for their effectiveness in capturing attention right when the app is opened.
-
Branded Hashtag Challenge: A unique format encouraging user-generated content around a brand-specific hashtag, fostering high engagement and brand awareness.
-
Branded Effects ads: Customizable stickers, filters, and effects that offer interactive brand experiences.
-
Spark ads: A format that allows boosting organic content within the TikTok Ads Manager, similar to post boosting on other platforms.
-
Pangle ads: These are ads run through TikTok’s manager but appear on third-party apps, offering a wider reach.
TikTok users are 50% more interested in branded LIVE content.
50%
TikTok live users named TikTok as the go-to platform to connect with brands.
1 in 3
of TikTok users have bought something after watching LIVE.
50%
-
OUR SERVICES
CONTENT PRODUCTION
In-house video production, editing and design team producing bespoke creative assets optimized for use on social, paid media digital and beyond.
We begin from taking our client’s brief and develop the creative ideas, and make sure production is feasible and efficient for both parties - both within budget and within timeline.
Pre-Production
We produce the idea with our creative team according to the final result of pre-production, when we take the concepts and bring them to moving pictures.
Production
Our editors take the raw footage and develop the final video according to the pre-production concept and add the final touches to be published for our client’s needs.
Post-Production
INFLUENCER MARKETING
Influencer marketing with a difference. We work with leading brands to drive competitive advantage and digital transformation using influencers as a performance media channel.
-
Building a testing roadmap for your TikTok campaign;
-
Choosing the best-fit TikTok creators to work with;
-
Crafting a strategy based on your specific goals;
-
Executing the entire TikTok campaign from start to finish, including quality control;
-
Sharing real-time performance metrics with your team;
-
Optimizing and building upon your success to develop a long-term strategy for your TikTok influencer marketing channel.
-
PAID SOCIAL MEDIA ADVERTISING
Taking paid media on social to a powerful new level of effectiveness with the truly unique ability of full access influencer + brand paid media advertising.
TikTok offers a versatile array of advertising formats to cater to different marketing objectives:
-
In-Feed Video: Appearing on the user’s ‘For You Page,’ these ads blend seamlessly into the native news feed.
-
TopView ads: Notable for their effectiveness in capturing attention right when the app is opened.
-
Branded Hashtag Challenge: A unique format encouraging user-generated content around a brand-specific hashtag, fostering high engagement and brand awareness.
-
Branded Effects ads: Customizable stickers, filters, and effects that offer interactive brand experiences.
-
Spark ads: A format that allows boosting organic content within the TikTok Ads Manager, similar to post boosting on other platforms.
-
Pangle ads: These are ads run through TikTok’s manager but appear on third-party apps, offering a wider reach.
-
WHY TIKTOK
90%
of TikTok user visit the app more than 1x daily
42%
of U.S. TikTok users make over $100K a year
2.3B+
largest in-app consumer spent
1.5B+
TikTok installs worldwide
150M+
monthly active TikTok users in the U.S.
2.3x
more brand engagement
50%
of user said TikTok assist them in purchase decision making
18-24
largest age group on TikTok
38%
of TikTok users are fine with ads
45.8min
daily engagement duration